Saturday, September 10, 2016

Global Warming & We



The Ganges will soon be reduced to a seasonal river…

Reports say the great river Ganges in India (Ganges to India is more or less like Nile to Egypt) is going to be reduced to a seasonal river because of the glacier melting effect on the Himalayas due to global warming! … Doesn't it ring a bell somewhere?

That is just one of many expected consequences that Global warming may force on our climate and ecosystem. The scientific studies have predicted more epidemics, coastal flooding, droughts, forest fires, disappearances of several species of plants and animals etc. - just to enumerate a few.

The Nobel winner world body of Intergovernmental Panel on Climate Change (IPCC), at its 43rd Session (Nairobi, Kenya, 11 - 13 April 2016),  decided to submit a Special Report in 2018 on the impacts of global warming of 1.5 °C above pre-industrial levels and related global greenhouse gas emission pathways. It’s aimed at strengthening the global response to the threat of climate change, sustainable development and efforts to eradicate poverty, according to IPCC website.

IPCC’s report: "Climate Change 2007: Impacts, Adaptation and Vulnerability," published in Brussels on 6 April 2007 summarised that a growing impact was happening to nature and the flora and fauna as Earth's temperature rose degree by degree.
The world's climate scientists have also reported unequivocally that the Earth's climate system is increasingly heating up. The high rate at which the Greenland ice cap (in the arctic region) is melting away triggering Earth quakes as pieces of ice several cubic kilometres in size break off is clear evidence (this is a first time happening in the history of Earth).

The heating effects are strongly visible in the melting of snow and ice, rising global mean sea level, widespread changes in precipitation amounts, ocean salinity and wind patterns. The overheating of Earth’s atmosphere is also responsible for aspects of extreme weather including droughts, heat waves and the intensity of tropical cyclones.
The Scientists caution that the effects of climate change are rampant throughout the World. A massive change is on the go across the globe and in Earth’s atmosphere, it is reported, that is affecting not nature alone, but the lives and homes of millions of people spread across different countries.

Devastating changes are noticed from the highest mountains to the world in the ocean bed and are steadily causing extinction for parts of Earth's rich biodiversity. As far as human beings are concerned, these alterations in climate are mostly hazardous to people who live near to sea shore and those who are already suffering from drought, flooding and poverty. Many of these effects had been known previously and the IPCC’s comprehensive report gathered together and analyzed hundreds of published research papers on the subject.

According to IPCC reports, temperatures are sure to rise faster in the next decades than they did during the same time span in the last half of the 20th century and it will follow with catastrophic consequences.

The scientists and researchers are pinning the cause directly on pollution and human greenhouse gas emissions.

Is it too late to prevent these catastrophic effects on our future generations? If we show some real sense and willpower to take concrete steps, then we can reduce its impact on our lives…In fact, all the nations in the world will have to consolidate their actions towards preventing global warming and preservation of our environment.   

There are also individual contributions that everybody can do to reduce global warming, and thereby stop climate changes. Patrick Gonzalez, a Nature Conservancy climate scientist who worked for UN had remarked that climate change threatened natural communities and human well-being; each person could make a difference because one small positive act multiplied millions of times would produce immense benefits.

Patrick pointed out simple actions that all of us could take which collectively might greatly contribute for a better and greener Earth. His tips included: advocating teleconferences instead of flying, less use of automobiles, more usage of recycled and energy-saving products, planting more trees, using public transportation in and between cities etc.

Let’s use cleaner (bio-fuel is an option), more efficient vehicles and reduce driving: one gallon of gas burned creates 20 pounds of CO2. At all government levels, an efficient energy policy should be developed moving away from fossil fuels. We can replace light bulbs with low-voltage compact fluorescents and buy renewable energy, like wind and solar generated and also discipline ourselves with reduced use of air conditioners and room heaters.

 ....And start doing these things today itself!
If CO2 emissions can be reduced to a great extent, the IPCC report estimated, the atmosphere could be stabilized at a much lower level of greenhouse effect than it was forecast then. But, the bad effects of global warming will remain here for a very long time, the IPCC said, because of the inertia of the atmosphere and oceans and the hundred or more years of persistence of the greenhouse gases.

So let us first start from our own courtyard…our simple and determined efforts will surely inspire many others and collectively we can save our good Earth and ourselves!
Please remember that it’s a now-or-never type situation we are facing now.


So folks, wait not! Let’s do our part, START DOING it this very moment...
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Turn to the epics for ideas on cloning, regaining virginity or becoming an immortal


A great treasure trove of hypotheses exists in the Mahabharata and other epics from ancient Indian literature that may lead to mind boggling scientific discoveries.
 
Everybody remembers Dolly, the first sheep produced by cloning. Now it is an obsession among the scientists to go for human cloning, but as per the epics, even five thousand years ago there were human clones lived in ancient India! There were two ‘acharyas’ (teachers)- one was Kripacharya, son of sage Sharadwan and the other was Dronacharya, son of sage Bharadwaj – both  were born of one parent only (so it is cloning!), according to the Mahabharata epic.
 
It’s great to see the wonderful imaginations with a specific scientific edge emanated from people who lived more than thousands of years ago. The scientific researchers have to churn out the Ramayana and the Mahabharata epics with due reverence and then we will be surprised! The churning will deliver the ‘Amrita’ (Nectar), the panacea for all our health issues.

Just to enumerate a few points of importance from the epics, first let us consider the theory of immortality. There are already seven immortal beings described in the epics, who will live forever as long as the world lasts. They are Ashwatama, Mahabali, Veda Vyasa, Hanuman, Vibhishan, Kripacharya and Parasu Ram.

It will now be too immature to say but cloning could eventually lead to the creation of immortals in the near future by constantly replacing old cells and organs with new cloned ones!

Reflect for a while on the ‘Mritha Sanjeevani’ plant which had resuscitated Lakshmana, the brother of Lord Rama and also about the divine drink, ‘Amrita’ which was also supposed to impart immortality.

Another field of research is that of cosmetics and body care. The sage Parasara after having sexual intercourse with the girl named ‘Matsya Gandi’ (fish smelling) had changed her into ‘Kasturi Gandi’ (musk smelling) and also restored her virginity (even after giving birth to a child!)

Then there comes the queen, Panchali who got a boon from Lord Shiva that she would be able to keep her youthful vigour and beauty even though she had to live with five husbands!
Chew upon the story of the sex change operation done by ‘Thumburu Gandharva’ on Shikandini, the daughter of Panchala king wherein she had been converted into Shikandi, a male.

The examples of cloning, immortality, virginity and body care are just a few superficial ideas. There are many more things in the depths of the great epics which the scientific, social and medical experts should dig out, and then there may come many incredible discoveries that will solve all our modern-day health issues.

Monday, February 17, 2014

Importance of Social Media for SEO and Online Presence

SEO
Your website needs search engine optimization (SEO) in order to get topped in the search results when potential clients use keywords and look for the services provided by your company. The SEO guarantees enhanced visibility, brand awareness and online marketing success.  

Only the fittest survives in today’s competitive world of e-commerce and internet marketing. There will be thousands of companies similar to yours, providing the same services. To get attention, your website should be SEO friendly. Your company will get noticed only if it comes in the top 10 list of the search result page displayed by well known search engines such as the Google, Bing, Dogpile, Yahoo etc.  In order to survive and improve the business prospects, you should be ahead in your online presence and SEO is the key to achieve that goal.

The SEO provides a platform for companies and businesses to advertise and showcase their products and services to millions of users worldwide. A reputed and professional SEO provider can do wonders to your website to make it optimised for any search engines. Better SEO techniques can greatly improve the visibility of your website in the internet world through more incoming traffic.

The effective implementation of SEO improves your outlook and thus you’ll get the much needed exposure to a high percentage of internet users who make the purchases online. More consumer traffic to your website means more sales and so you need SEO for long-term business sustainability. 

Social Media Marketing
Because of the widespread popularity of social media among the common public today, any business can be greatly enhanced by active social media participation. SMM is a marketing strategy that is simply too important to ignore. Social networks are growing steadily and they are providing small businesses an opportunity to reach out to a bigger audience.


Our strategy is simple and straightforward, that is, identifying people who are interested in your business and located in the geographical region where your business has coverage, and then spreading the news about you into that relevant audience circle. Your followers will be steadily increased and many of them could become possible clients.

The daily posts and interactions with other social media users boost the business prospects of the company in front of its existing customers and future clients.

First, the social media accounts are created for the clients, including a professional profile, and then relevant posts are published on a daily basis, in addition to 1 or 2 blog articles/fortnightly.

One normally gets more responses from within the Google Plus circles, but sometimes greater engagement comes from extended circles also. This is important as Google+ activities increase search engine optimization of your website.

The result of the SMM activities can be measured through Google analytics or by any other software to calculate the traffic gained.

Tuesday, November 05, 2013

Corporate brochure content write-ups for a skyscraper in Kottayam


Corporate brochure content write-ups for a new apartment to come up shortly in the heart of Kottayam to be constructed by Sahyadri builders.



Front cover page












           Find inspiring Rhythm in every step...
                                    while you prosper and live healthy!







              Sahyadri Heights| Sahyadri Towers| Sahyadri Gardens| Sahyadri Residence|
               Kottayam













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Combining your knowledge, wealth and health into a fine musical chord.

One can find an invigorating rhythm in life when there is a healthy balance between wealth and knowledge. The Sahyadri Towers is the place where you will find a harmony of the elements of  nature blended aesthetically into modern architecture. 

Here – in the Sahyadri environment -  you can find a heavenly rhythm that will help you to live the life with its entirety and grandeur.   










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Growing high to touch the blue sky - with a green concept of sustainable development. 

Green leaves symbolise good health and freshness, and for most people from Kottayam, these leaves also denote abundant wealthiness. 

The green building concept of Sahyadri is most appropriate to Kottayam’s landscape, which is bordered by the mighty Western Ghats on the east and the Vembanad Lake and lush paddy fields of Kuttanad on the west. That is why the Sahyadri Towers attains an outstanding and striking personality among the rest.








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The Generation Next Sahyadri Towers is ideated with a royal touch of Sahyadri builders.

The Sahyadri Towers and its sky-high features fully complement the unique characteristics of Kottayam, the land of letters, latex, lakes & legends.  

This unique apartment is located in a lovely area in the heart of Kottayam from where you can reach any part of the world with efficient local, national and international transport links. The Sahyadri Towers form a charming, world-class apartment providing excellent and affordable accommodation with bright and spacious rooms and other eco-friendly amenities. ..More content to be added.



Other Theme Options:
     As Kottayam is bordered by the Western Ghats on the east and the Vembanad Lake and lush paddy fields of Kuttanad on the west, we can think of a theme of hills, trees- spices/plantations/paddy etc., and water.
    Another concept can be of a fort, as the word Kottayam is originated from kotta (fort) + akam (inside) =Kottakam = Kottayam.   And  we can also think about Kottayam’s relatively new title as India’s first Mural City.  
      


   All rights reserved. 2013.